Creating an Irresistible Market Message
Here is the format for an irresistible message
"Helping/We Help [Specific Niche] [Solve Their Problem (And/or) Get Them to Their Desired Situation] Without [Pain Points that they Will Face Otherwise Without Using Your Platform]"
The finished statement should be positioned as the PERFECT solution for your prospect. You know exactly what they need, want, and don't like, and have crafted your SaaS product around those very things.
Here's an Example:
Specific Niche: Engineering Managers
Solve Their Problem: Standardizing Code
Their Desired Situation: Cut Lead Times in Half
Pain Points: Manually Tracking Discrepancies
"Helping Engineering Managers Standardize Code And Cut Lead Times in Half Without Manually Tracking Discrepancies"