We Help B2B SaaS 4X Demo Generation in 3 Months Without Hiring Another SDR

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[SQUAVA] - 6X'd Demo Generation in 3 Months

SQUAVA is a modern, simple, all-in-one software that helps engineering and architecture firms track and invoice projects without tedious spreadsheets


Before Waylan, David was running search ads but not any outbound campaign and didn't know where to start. They knew there was a huge opportunity with outbound tactics.

We crafted a laser-focused message, tested it on outbound, got resonance, performed multi-channel follow ups, and doubled down.

After working with us, SQUAVA 6X'd their monthly demos in 3 months and actually 8X'd their ROI.


David Thompson

Founder, SQUAVA

[V.One] - 4X'd Demo Generation in 60 Days

V.One is a no-code app/SaaS builder for non-technical entrepreneurs.

Before Waylan, Jeremy was struggling to implement a repeatable marketing and sales machine and wanted to scale up efforts. He was relying on event, partnerships and prospects coming to him.

His done-for-you app service was a bit more higher-ticket and tougher to sell.

After working with us, Jeremy was able to 4X his demo generation in 60 days, as well as finally decide on a clear & visceral message that he uses on all of his social media channels today.

“By our second month working with Joe and his team, we had 4X'd our monthly demos and put together a clear and concise message for our potential prospects. Joe specifically really helped us narrow down our message to something very specific so we could really set ourselves apart from "competitors" and sit on our own island. I definitely recommend Joe to other B2B SaaS companies, his systems and expertise get results.” - Jeremy Redman, Founder V.One

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Jeremy Redman

Founder, V.One

[WeWyll] - from 0% to 20% Cold Email Conversion Rate in 6 Weeks

WeWyll is a B2B SaaS/Services platform that helps companies implement life-changing volunteer outings for their employees and help their community simultaneously.

Before working with us, Steve had his app built, but didn't know how to go after and get his first few clients and partnerships.

We sat down together and really broke down what the reason was for his company - what was the argument for its existence?

We developed a clear message, and very clear copy for the reason of his companies offer.

After working with us, he jumped from 0% to 20% conversion rate on cold email in 6 Weeks.

“I mean from a numbers standpoint, it helped, you know, we went from basically 0% to a 20% conversion rate with that outreach we did...and a large part of what you guys helped us do, which is know and understand better our value, and be able to communicate that to the different groups (niches)…” - Steve Laddin, Founder of WeWyll


Stephen Laddin

Founder, WeWyll

[Waylan] - 3X'd Demos in 60 Days, 2X'd Demos in 30 Days, and 2X'd Demos in 60 Days

Three examples of Joe ramping up new campaigns for Waylan.

3X'd Demos in 60 Days -> from 9 Demos/mo to 28 Demos/mo after 60 Days. One seat


2X'd Demos in 30 Days -> from 9 Demos/mo to 20 Demos/mo after 30 Days. One Seat


2X'd Demos in 60 Days -> from 9 Demos/mo to 22 Demos/mo after 60 Days. One Seat

All three campaign had a brand new message being tested on a new audience


Joe Petruzzi

CEO & Principal @ Waylan


Outbound marketing has a bad reputation.


"What are you a snake oil salesman?"

"It's like proposing on the first date"

When actually...

Outbound marketing

is a science.

It's a constant experiment of trying to convince 3% of your market who are ready to buy that they should give you the time out of their day for you to show them how you can help.

We are a dedicated team of outbound engineers

We design and run potent, visceral outbound cadences and funnels that get demos on your calendar, customers on your platform and MRR in the bank.

You don't need to mess with paid ads, partnerships, expensive networking events, blog posts or any other things slowing you down.

You just need us.

Frequently asked questions

What kind of results can I expect?

4X Monthly Demos in 3 Months or less and typically a 2X-3X ROI

Do you guys have a guarantee?

No, nobody can garantuee anything. There's nothing more for me to say, check out the case studies, watch our videos and make your decision, you gotta trust us ;)

Isn’t this spamming?

100%. Spamming is not bad, unjust or unprofessional. This is a massive misunderstanding. If your product really changes someone's day-to-day, you’ll carve through 95 people who aren't ready to buy it yet for 5 people who genuinely could get value from it. There’s no reason to pigeonhole yourself into burning money on ads, time on blogging, or events and partnerships and wasting time from your family because you’re AFRAID of Greg thinking that your spammy. Greg doesn't matter, your new clients matter.

What if I’m not a SaaS?

This isn’t just for SaaS, it works for any higher-ticket service or software. The only thing you need to have is a truly unique product or service, some happy customers and a competitive advantage.

We’re already a big company and are getting clients. Why do I need this?

Every B2B company that has an addressable market on LinkedIn or email (all of you) should have outbound as one of your arms of marketing. Even huge successful companies trying to make quota use outbound, and some can attribute a large portion of their revenue from its source, it’s just SO profitable. You just need to do it right.

How much does this cost?

⅓->½ of what you’d usually pay for all of the softwares, consulting, agency help, iterations, automations, copywriting that are required for this to work. Not to mention the SDR you're hiring now because you have no other options.

Do you guys host all of the software seats? Or do we have to pay for them?

It’s up to you. We always offer one seat per software under our bill included (Linkedin automation, email automation, lead sourcing, etc.). Some clients prefer to have the control of being under their own roof, and that’s okay too.

Does this work for B2C SaaS?

This only works profitably with a SaaS charging $250/mo+, so B2C SaaS is typically too cheap to make this model work profitably.

How much time does my team and I need to allocate to this if we worked together?

We need someone from your team on the weekly calls, and we need someone to be replying to your prospects on LinkedIn/email etc. How fast your team responds can vary, but we recommend at least checking in on messages once or twice a day.

Why wouldn’t you just run ads or write content instead of running outbound?

Efficiency, affordability, and speed

Are there any long term contracts?

Our minimum engagement is 2 Months.

Do you guys offer calls if I’m outside the U.S?

Yes, our consulting calls are fairly flexible, and our unlimited offline support typically makes up for any missed calls anyway.

How do I know you guys are legit?

Our case studies.

What do I need to get started?

Basic LinkedIn account, and an email with a similar but unique domain from your software so you can burn it.

Do we work on the messaging together?

We collaborate on what your company is aiming to do/why you exist, and then our team constructs the sales argument, copy, sequence, and strategy for you.


Ready to take your SaaS to the next level?

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