Helping B2B SaaS Companies Add $10K-$20K MRR/month Automatically with 0 Sales Reps Using a High-Converting Outbound Funnel
Waylan Web Nov20-05.png

SQUAVA - 6X'd Demo Output in 90 Days, 10X ROI, 0 Sales Reps

SQUAVA is a modern, simple, all-in-one software that helps engineering and architecture firms track and invoice projects without tedious spreadsheets


Before Waylan, David was running search ads but not any outbound campaign and didn't know where to start. They knew there was a huge opportunity with outbound tactics.

Because of this, SQUAVA 6X'd their monthly demos in 3 months and actually 10X'd their ROI. They had 0 sales reps, and actually achieved a 4.7% demo booking rate 100% automated (no manual intervention)


David Thompson

Founder, SQUAVA

Artboard 9.png

Proof Incoming

SQUAVA - 6X'd Demo Output in 90 Days, 10X ROI, 0 Sales Reps

SQUAVA is a modern, simple, all-in-one software that helps engineering and architecture firms track and invoice projects without tedious spreadsheets


Before Waylan, David was running search ads but not any outbound campaign and didn't know where to start. They knew there was a huge opportunity with outbound tactics.

Because of this, SQUAVA 6X'd their monthly demos in 3 months and actually 10X'd their ROI. They had 0 sales reps, and actually achieved a 4.7% demo booking rate 100% automated (no manual intervention)


David Thompson

Founder, SQUAVA


Boostopia - 64 Opportunities in 60 Days, 5-Figure Pipeline, 0 Sales Reps

Boostopia is an amazing software company that helps support managers and operations teams manage their departments and boost CX.

Before, Justin was running cold outreach but had little success. He had referrals coming in but nothing repeatable and scalable. Using our process, he was able to craft a funny and convincing LinkedIn + Email sequence to generate 64 opportunities in 60 days. Stats for the cold email were 81% open rate and a 6% conversion rate.

"Instead of some generalist entrepreneur trying to figure everything out...we had someone (Waylan's program) that DOES this...for so many different companies and on day 1 say "Here are the playbooks, these are the strategies, let's do it immediately."

- Justin Winter, CEO of Boostopia


Justin Winter

Founder, Boostopia

Artboard 9.png

Waylan - 5X'd Monthly Revenue in 90 Days, 0 Sales Reps

Using our own process, we were able to first 5X our monthly revenue in 90 days, and then after that 4X in 30 days. We did all of this with cold outreach alone, using the same processes and systems we teach in the Outbound Mastermind Program.

adam proof 2.jpg

Joe Petruzzi

CEO & Principal

Waylan Consulting Group


V.One - 4X'd Demo Output in 60 Days, 1 LinkedIn Profile, 0 Sales Reps

V.One is a no-code app/SaaS builder for non-technical entrepreneurs.

Before Waylan, Jeremy was struggling to implement a repeatable marketing and sales machine and wanted to scale up efforts. He was relying on event, partnerships and prospects coming to him.

His done-for-you app service was a bit more higher-ticket and tougher to sell.

After working with us, Jeremy was able to 4X his demo generation in 60 days, off of 1 LinkedIn profile. He had 0 sales reps and everything automated.

“By our second month working with Joe and his team, we had 4X'd our monthly demos and put together a clear and concise message for our potential prospects. Joe's process specifically really helped us narrow down our message to something very specific so we could really set ourselves apart from "competitors" and sit on our own island. I definitely recommend Waylan to other B2B SaaS companies, his systems and expertise get results.”


- Jeremy Redman, Founder V.One


Jeremy Redman

Founder, V.One


Pristine Ledgers - 344 Leads in 30 Days, 8.7% Booking Rate, 0 Sales Reps

Pristine Ledgers is a cloud bookkeeping firm based in Canada. 

Before Waylan, Walter was just using LinkedIn and his network to acquire new clients, and didn't have anything consistent or sustainable.

He already tried to position his marketing via advice he'd gotten, but was still having trouble getting the right message.

After working with us, Walter was able to get 344 responses in just 30 days from the outbound campaigns he ran. He was also able to decide on a very clear message for his two main niches that really resonated with them.

“[Waylan] was referred to me by another client who already had some great success...even in our first meeting, I already had tried to position my business and marketing language...and I was humbled with how quickly [Waylan] was able to drive home the value proposition...I think it was just that first session that we came up with our messaging and definitely made it easy, you clearly know what you're talking about..."

- Walter Bak, Practice Manager, Pristine Ledgers

Walter Bak Prof.webp

Walter Bak

Practice Manager, Pristine Ledgers

PL stats.jpg

IKAN - 334 Leads in 30 Days, 5.6% Booking Rate, 0 Sales Reps

IKAN is an enterprise software vendor focusing on making mainframes agile.

Before Waylan, IKAN was looking for help with their marketing strategy and how to penetrate the European and U.S market.

Using our system, Rene was able to get 334 leads in just 30 days, and maintain a 5.6% meeting booking rate.

He's also now in discussion with 3 major players in the industry for a massive partnership opportunity on top of the leads he already generated.

[Joe] - "Rene...what do you think was the #1 biggest thing you got from our engagement...?

[Rene] - "Results, we got results...what more can you expect?


Rene De Vleeschauwer

Owner, IKAN


Alex Diep - Closed $7,800 in 9 Days

Alex is selling a Martech platform, and had been using cold outreach for a while but wanted something next level. He knew there was more to it then just sending a big pitch over cold email. 

Just 9 days after using our outbound process, Alex was able to close $7,800. That's just in 9 days, we can't even imagine what the next few months are going to bring.


Alex Diep

Senior Growth Advisor

*Martech Company

Utkarsh Sharma - Closed $1,000 in 6 Days 

Utkarsh was able to close $1,000 in just 6 days after starting his outreach campaign using our system.

He actually accomplished this BEFORE our kick-off call (he just went through our content) because I was on vacation his first week😂


Utkarshcasestudy (1).jpg

Utkarsh Sharma

Founder & CEO


IT Risk Managers - 4X'd Lead Flow in 30 Days

Rick had started spinning up a funnel for cold outreach, and had some great ideas, but it was hard to build and a total guessing game on "what worked"

Just 30 days after using our ready to go outbound funnel and system, Rick was able to 4X his normal lead flow from cold outreach alone.

Now he's running a very profitable acquisition channel with predictability.


Rick Bolda

CEO, IT Risk Managers

Logo Reel 20210108

Rhondre Giscombe - 2X'd Demo Output in 30 Days, Filling Calendars for 5 Sales Reps

Rhondre works for an amazing FinTech company based in Florida. Before, Rhondre was running cold outreach automation, but had little success. It was clunky, required a lot of manual labor and cost, and wasn't delivering the throughput he was looking for. 

After using our system, Rhondre was able to double the amount of demos he was generating previously in just 30 days, and is now filling calendars for a team of 5 sales reps! 

His reps compliment him on the automation backend and agree their jobs are a LOT easier with it in place. 

"One of the reps said "This amount of automation you guys have in place, really sets you different from any other companies I've ever worked with...This makes my job a WHOLE lot easier!""

- Rhondre Giscombe


Rhondre Giscombe

Automation & Demand Gen,

Fin-Tech Company in Florida

WeWyll - 20% Booking Rate in 6 Weeks, 1 Cold Email

WeWyll is a B2B SaaS/Services platform that helps companies implement life-changing volunteer outings for their employees and help their community simultaneously.

Before working with us, Steve had his app built, but didn't know how to go after and get his first few clients and partnerships.

We sat down together and really broke down what the reason was for his company - what was the argument for its existence?

We developed a clear message, and very clear copy for the reason of his companies offer.

After working with us, he jumped from 0% to 20% conversion rate on cold email in 6 Weeks.

“I mean from a numbers standpoint, it helped, you know, we went from basically 0% to a 20% conversion rate with that outreach we did...and a large part of what you guys helped us do, which is know and understand better our value, and be able to communicate that to the different groups (niches)…” - Steve Laddin, Founder of WeWyll


Stephen Laddin

Founder, WeWyll


Sergio - Installed Automated Funnel + Booking Demos in Just 2 Weeks

In just 2 weeks, this client (done-for-you lead generation agency) was able to set up our fully tested multi-channel funnel, and started successfully booking demos from his follow-up campaigns.

Before, he had been offering LinkedIn prospecting only to his clients. Since our funnel is scalable, he plans on using it for his current and future clients to give them an even better service and result! 


32% Connect Rate & 37% Reply Rate After Just 16 Hours

He was previously having trouble booking enough calls from a LinkedIn campaign using copy and strategy from another consulting company, so we sat down and discussed the issue. 

He was struggling to get even a 15% connect rate, and had a non-existent reply rate.

We quickly troubleshooted, and I gave him a framework that I knew had worked before. So he launched a new LinkedIn campaign with that framework...

...and just 16 hours later, he already had a 32% connect rate and a 37% reply rate!


Downloaded a Complex Outreach Funnel in 24 Hours, Saved Months and Years of Work

This client let me know that the biggest value in our program for him was the fully designed, fully tested multi-channel outreach funnel that we just hand to our clients.

He was able to literally download it in 24 hours, and admitted he saved at least months, if not years taking it from us instead of building it from scratch. 



What kind of results can I expect?

4X-6X Your Current Monthly Demos in 3 Months or less, as well as 30%-60% Close Rates.

Do you guys have a guarantee?

Yes, if you are not happy for any reason after 90 days in the program, Joe will personally work closer with you 1:1 until you get the results you need.

I HATE when people try to sell me stuff on LinkedIn and email, and because of that, that must mean that this system does not work at all, and I'm going to piss everyone off if I try. Am I correct?

No you're not correct If your product really changes someone's day-to-day, you’ll carve through 95 people who aren't ready to buy it yet for 5 people who genuinely could get value from it. There’s no reason to pigeonhole yourself into burning money on ads, time on blogging, or events and partnerships and wasting time from your family because you’re AFRAID of Greg thinking that your spammy. Greg doesn't matter, your new clients matter.

What if I’m not a SaaS?

This isn’t just for SaaS, it works for any higher-ticket service or software. The only thing you need to have is a truly unique product or service, some happy customers and a competitive advantage.

We’re already a big company and are getting clients. Why do I need this?

Every B2B company that has an addressable market on LinkedIn or email (all of you) should have outbound as one of your arms of marketing. Even huge successful companies trying to make quota use outbound, and some can attribute a large portion of their revenue from its source, it’s just SO profitable. You just need to do it right.

How much does this cost?

⅓->½ of what you’d usually pay for all of the softwares, consulting, agency help, iterations, automations, copywriting that are required for this to work. Not to mention the SDR you're hiring now because you have no other options.

Does this work for B2C SaaS?

This only works profitably with a SaaS charging $250/mo+, so B2C SaaS is typically too cheap to make this model work profitably.

How much time does my team and I need to allocate to this?

You or your team would only have to spend on average 3-8 hours/week on ourr program. Some sections of our program are more intensive than others. If you commit less time, it's okay, just know that your results may take longer.

Why wouldn’t you just run ads or write content instead of running outbound?

Efficiency, affordability, and speed

How do I know you guys are legit?

Our case studies. Our results are MORE than enough to "try" our program (we've got a guarantee dude)

What do I need to get started?

Basic LinkedIn account, and an email with a similar but unique domain from your software so you can burn it if needed.

How long is the program, and how long until I see results?

Our program is 7 weeks, and you should be booking calls by the 2nd or 3rd week. That being said, you have access to our program and everything included with it for 1 year, just in case life happens ;)

Do I need the specific softwares that you recommend to run your system?

No, we just recommend them. We only use, and only recomend, the BEST software for the job required at each stage of the funnel. If you are already running a software that does that same duty, you can use it, just ensure that it provides the same triggers, integrations, reliability, performance, and efficiency.

Do you guys help at all with making our content/copywriting?

Our private support that is included in our program allows you to submit content, copy, and questions to our team directly. This enables us to send back written feedback, examples, as well as custom Loom videos to ensure you're getting the support you need. We want you to win, not lose, that's our JOB! :)

Do you show me how to use all of these softwares?

Yes, in our program, we show you ONLY how to use the specific functions we need in each software, that way your funnel can be up and running quick, and we don't waste time telling you how to change font settings ;)

Why don't you still offer done-for-you services?

Our company used to be a Done-For-You Agency specializing in Outbound Marketing. After a certain point, the results we were getting for our clients began to strain because of our growth, and we were unable to keep up the same performance for everyone. Choice #1: Find someone like Joe Petruzzi to help with the content, copywriting, funnels building, and consulting -> Couldn't do it Choice #2: Clone Joe -> Technology unavailable Choice #3: Install all of Joe's expertise into a program that can help thousands of people at once, and STILL provide 1:1 support for all of our clients to ensure they get the same results our other clients get. -> Sounds like a plan

Does your program help us with selling too? Or just lead generation?

Yes, Matt Wolach, a Sales Wizard, has an entire set of training in our program about getting 30%-60% close rates using his perfect D.E.A.L process.

How much do the softwares cost? (LinkedIn tools, Email tools, etc.)?

The NECCESSARY, bare bones cost is as follows: Apollo: $99/mo (at time of writing this) Expandi: $70/mo (with custom coupon code) Lemlist:; $49/mo Zapier: $25/mo Airtable: Free to start, dirt cheap as you grow Neverbounce: $3-$7/mo (based on usage) Which is $250/mo If you're running the advanced funnel (later in the program), the cost would be this: Apollo: $99/mo (at time of writing this) Expandi: $70/mo (with custom coupon code) Lemlist:; $49/mo Zapier: $25/mo Airtable: Free to start, dirt cheap as you grow Neverbounce: $3-$7/mo (based on usage) Hyperise: $50/mo VideoAsk: $30/mo Which is $330/mo Additionaly, you can use softwares that you are already running, you just need to ensure that they have the same functionality that the one's we recommend have. You should be able to get at least a 10X ROI on outbound software cost by closing ONE sale. If you don't, you're not a good fit for this program.

I don't have a lot of time to do all of this, am I/my team doing everything?

You, as a founder, cannot avoid making sales letters, crafting a razor sharp message, validating and scaling outreach, or closing at 30%-60% if you want to run a lean show. You will lose in the end. You CAN'T sub this out, external companies/agencies don't care about your companies growth, they care about their retainer. By simply using our frameworks and templates, we enable you to whip through all of these neccessary steps fast, without wasting time, so your company is an in-house monster with everything they need to scale to the moon.

We have multiple niches, can we use this system for multiple niches at the same time?

Absolutely, you can just clone campaigns for different niches with different messages. To avoid "shiny object syndrome", we DO recomend conquering ONE niche first, and then scaling to other ones after. This ensure FAST results.