Joe has a B.S in Robotics Engineering and was previously a control systems engineer at one of the leading industrial automation companies in the world.

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Joe enjoyed marketing more than engineering, and naturally was always a good people person/enjoyed the soft skills. He went on to eventually quit his job and begin Waylan.

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His background never left him however, as he’s a systems thinker and enjoys automating everything for the least amount of money. This allowed him to dish out an efficient and affordable marketing system that acquired demos as efficiently as possible.

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It’s this combination of Joe’s marketing savvy and tech knowledge that bring a huge amount of leverage to Waylan’s system.