How to Slide Out of DMs with an ROI

So when is outbound prospecting worth it anyway?



Let's go through two examples:


B2C Rob and B2B Carol


B2C Rob = Not Worth It

Leads: ¢.03/lead * 3,000 = $90

Software(s): $200/mo

SDR Labor: $4K/mo (If no SDR, founder labor rate)

Total Monthly Expenses = $4,290


3,000 Leads/month

3%+ (if you're doing it right) Conversion to Call/Trial = 90 Calls/trials Booked

20% Close rate/conversion rate = 18 sign ups

Sign-up MRR = $10/mo = Revenue per 3000 Leads = $180/mo

ROI = -23X


Ouch


B2B Carol = Totally Worth It

Leads: ¢.03/lead * 3,000 = $90

Software(s): $200/mo

SDR Labor: $4K/mo (If no SDR, founder labor rate)

Total Monthly Expenses = $4,290


3,000 Leads/month

3%+ (if you're doing it right) Conversion to Call = 90 Calls Booked

20% Close rate = 18 Deals

Deal Size $15,000 = Revenue per 3000 Leads = $270,000

ROI = 62X


If you're a B2B SaaS who's selling something for $300/mo+, and want to take advantage of outbound prospecting


then find out how to do it right:

https://www.waylanconsultinggroup.com/thesis

Ready to take your SaaS to the next level?

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