How to Slide Out of DMs with an ROI
So when is outbound prospecting worth it anyway?
Let's go through two examples:
B2C Rob and B2B Carol
B2C Rob = Not Worth It
Leads: ¢.03/lead * 3,000 = $90
Software(s): $200/mo
SDR Labor: $4K/mo (If no SDR, founder labor rate)
Total Monthly Expenses = $4,290
3,000 Leads/month
3%+ (if you're doing it right) Conversion to Call/Trial = 90 Calls/trials Booked
20% Close rate/conversion rate = 18 sign ups
Sign-up MRR = $10/mo = Revenue per 3000 Leads = $180/mo
ROI = -23X
Ouch
B2B Carol = Totally Worth It
Leads: ¢.03/lead * 3,000 = $90
Software(s): $200/mo
SDR Labor: $4K/mo (If no SDR, founder labor rate)
Total Monthly Expenses = $4,290
3,000 Leads/month
3%+ (if you're doing it right) Conversion to Call = 90 Calls Booked
20% Close rate = 18 Deals
Deal Size $15,000 = Revenue per 3000 Leads = $270,000
ROI = 62X
If you're a B2B SaaS who's selling something for $300/mo+, and want to take advantage of outbound prospecting
then find out how to do it right: